Editorial Standards in Marketing vs. Penn State News Materials
Penn State follows separate standards for marketing and news materials:
- News releases and stories intended for Penn State News follow Associated Press (AP) style, with a few exceptions, which can be found in the University Public Relations style guide.
- Online or print marketing materials follow The Chicago Manual of Style, with a few exceptions, which can be found on the Editorial Standards page.
The information found on this web page is intended for Penn State Altoona marketing materials.