Editorial Guide

Editorial Standards in Marketing vs. Penn State News Materials

Penn State follows separate standards for marketing and news materials:

• News releases and stories intended for Penn State News follow Associated Press (AP) style, with a few exceptions.
• Online or print marketing materials follow The Chicago Manual of Style, with a few exceptions, which can be found on the Editorial Standards page.

The information found on this web page is intended for Penn State Altoona marketing materials.

Table of Contents

• Penn State and Penn State Altoona
• Academic and Administrative Titles
• Numbers, Dates, and Times
• Campus Buildings
• Telephone Numbers, Email, and Web Addresses
• Resources