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  • This is Penn State Altoona
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  3. Strategic Communications

Editorial Guide

Editorial Standards in Marketing vs. Penn State News Materials

Penn State follows separate standards for marketing and news materials:

  • News releases and stories intended for Penn State News follow Associated Press (AP) style, with a few exceptions.
  • Online or print marketing materials follow The Chicago Manual of Style, with a few exceptions, which can be found on the Editorial Standards page.

The information found on this web page is intended for Penn State Altoona marketing materials.

Table of Contents

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Strategic Communications

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    • Penn State and Penn State Altoona
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    • Ivy Leaf: The Penn State Altoona Magazine
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Strategic Communications Office Information

E103 Smith Building
3000 Ivyside Park
Altoona, PA 16601
814-949-5160

Office Directory

Strategic Communications Tools

Strategic Communications Request
Website Addition or Update Request
Directory Addition or Update Request
For the Media
Expressive Activities Form
Downloads
Editorial Guide

Feature Stories

Group of people in safety gear stand on a blue Penn State Altoona Rail Transportation Engineering train.

Rail Transportation Engineering

Two people browse clothing racks, one wearing a Penn State shirt and smiling while holding a phone.

Secondhand Style, Firsthand Confidence

Man in a Penn State shirt stands outside Ivyside Eats food pantry at Penn State Altoona, smiling at the camera.

Turning Education into Action

See More

Latest News

Brian Onishi

Altoona professor speaks at Eastern American Philosophical Association

The Wolf Kuhn Theatre of the Misciagna Family Center for Performing Arts

Penn State Altoona to hold auditions for spring theatre production

Man at podium

Penn State mourns the passing of Altoona philanthropist and alumnus Steve Sheetz

Illustrated postcard-style graphic reading GREETINGS FROM MAPLEDEW over an autumn lake scene with trees and leaves.

Penn State Altoona to exhibit artwork by visual art studies student Noah Schenk

The logo for the Horror Joy podcast, featuring a skull speaking into a microphone

Penn State Altoona faculty’s podcast features author Ivy Grimes

The logo for the Horror Joy podcast, featuring a skull speaking into a microphone

Penn State Altoona faculty’s podcast features filmmaker Terrell Dorsey

More News

Upcoming Events

Misciagna Family Center for Performing Arts
Jan
11
Sun

Winter Hot Chocolate Social Performing Arts Series

Titelman Study, Misciagna Family Center for Performing Arts 5:00 pm
The Wolf Kuhn Theatre of the Misciagna Family Center for Performing Arts
Jan
20
Tue

Auditions: Spring 2026 Theatre Production

Wolf Kuhn Theatre, Misciagna Family Center for Performing Arts 6:00 pm
The Wolf Kuhn Theatre of the Misciagna Family Center for Performing Arts
Jan
22
Thu

Auditions: Spring 2026 Theatre Production

Wolf Kuhn Theatre, Misciagna Family Center for Performing Arts 6:00 pm
More Events
Pennsylvania map showing Penn State's campuses with Penn State Altoona highlighted

Penn State Altoona

A full-service, four-year, residential campus located less than 45 miles from the research campus at University Park. Offering 21 four-year degrees and the first two years of over 275 Penn State majors.
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Give Visit Apply
  • This is Penn State Altoona
    • Welcome from the Chancellor
    • Penn State Altoona At a Glance
    • Mission, Vision, and Values
    • College Leadership
    • Our History
    • Campus Map
    • Current Weather Conditions
    • Livestream
  • Academics
    • Majors and Minors
    • Academic Calendars
    • Out-of-Class Learning
    • Eiche Library
    • Registrar
    • Academic Advising
    • Honors Program
    • Delays, Closings, and Early Dismissals
  • Admissions
    • Visit Us
    • Information for First-Year Students
    • How to Apply
    • Accepted Students
    • Experience Altoona
    • Virtual Tour
  • Tuition & Financial Aid
    • Scholarships and Awards
    • Grants
    • Loans
    • Work-study
    • Financial Aid Basics
    • Tuition and Costs
    • Financial Aid Information
  • Student Success
    • Student Success Center
    • The Help Tool
    • Tutoring
    • Student Affairs
    • Student and Civic Engagement
    • Health and Wellness Center
    • Belonging Center
    • Safety at Penn State Altoona
    • Career Services
    • Eiche Library
  • Research & Engagement
    • Undergraduate Research and Creative Inquiry
    • Faculty Research Resources
    • Internships
    • Study Abroad/Study Away
    • Internal Grants and Awards
  • Athletics
    • Schedule
    • Facilities
    • Recreation and Club Sports
    • Staff and Coaches Directory
    • Athletic Training and Sports Physicals
    • Athletics News
    • Camps and Clinics
    • Hall of Fame
  • Stay Connected
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3000 Ivyside Park, Altoona, Pennsylvania 16601 814-949-5000

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