A water temperature of 33.5 degrees could not deter approximately eight-five Penn State Altoona students, faculty, staff, alumni, and friends from taking a Winter Plunge into the waters of Canoe Creek State Park on January 27, 2013. Organized by the college's Alumni Society, the inaugural frosty fundraiser was all in good fun, with net proceeds benefitting the Society's scholarship program and Penn State Altoona Benefitting THON. Sheetz, Inc. was the title sponsor of the event. C. David Kimmel, associate director of alumni relations and stewardship, said net proceeds from pledges and sponsorships totaled over $12,000.