Girard (right) and co-author Musa Pinar.
Credit: Penn State
October 2, 2017
Tulay Girard, professor of marketing at Penn State Altoona, presented her co-authored paper “Examining Private-Label Brand Equity Dimensions: Do Brand Equity Dimensions Differ for Different PLBs of the Same Store?” at the 2017 Atlantic Marketing Association Conference in Williamsburg, Virginia, Sept. 27-30. The abstract of the paper has been published in the conference proceedings.
