Tulay Girard presents paper at Atlantic Marketing Association Conference

Tulary Girard presents paper at marketing conference

Girard (right) and co-author Musa Pinar.

Credit: Penn State

Tulay Girard, professor of marketing at Penn State Altoona,  presented her co-authored paper “Examining Private-Label Brand Equity Dimensions: Do Brand Equity Dimensions Differ for Different PLBs of the Same Store?” at the 2017 Atlantic Marketing Association Conference in Williamsburg, Virginia, Sept. 27-30.  The abstract of the paper has been published in the conference proceedings.