Tulay Girard, Ph.D.

Professor, Marketing
Aaron Building, 209

Professor of Marketing

Dr. Girard has been teaching at Penn State Altoona since August 2004. She has taught consumer behavior, marketing research, principles of marketing, internet marketing, marketing strategy, entrepreneurial marketing, leadership and motivation, and social media marketing courses. Besides teaching undergraduate courses, advising students, and conducting academic research, Dr. Girard serves as a marketing research consultant to businesses.

Consumer-based brand equity

Logo design and testing

Consumer risk perceptions in products and retailer attributes

Consumer online shopping preferences

Structural equation modeling