Tulay Girard, Ph.D.

Professor, Marketing
Office Phone
Office Location
Aaron Building, 209
    Biography

    Professor of Marketing

    Dr. Girard has been teaching at Penn State Altoona since August 2004. She has taught consumer behavior, marketing research, principles of marketing, internet marketing, marketing strategy, entrepreneurial marketing, leadership and motivation, and social media marketing courses. Besides teaching undergraduate courses, advising students, and conducting academic research, Dr. Girard serves as a marketing research consultant to businesses.

    Research Interests

    Consumer-based brand equity

    Logo design and testing

    Consumer risk perceptions in products and retailer attributes

    Consumer online shopping preferences

    Structural equation modeling