Tulay Girard, Ph.D.

Professor, Marketing
Office Phone
Office Location
Aaron Building, 209
0209 Aaron Building
1427 12th Avenue
Altoona, PA 16601
Biography

Professor of Marketing

Dr. Girard has been teaching at Penn State Altoona since August 2004. She has taught consumer behavior, marketing research, principles of marketing, internet marketing, marketing strategy, entrepreneurial marketing, leadership and motivation, and social media marketing courses. Besides teaching undergraduate courses, advising students, and conducting academic research, Dr. Girard serves as a marketing research consultant to businesses.

Research Interests

Consumer-based brand equity

Logo design and testing

Consumer risk perceptions in products and retailer attributes

Consumer online shopping preferences

Structural equation modeling