Management and Marketing Option

Management and Marketing Option

The Management and Marketing option within the Business degree program emphasizes the skills and knowledge necessary to make strategic decisions for various types of profit and non-profit organizations. By choosing the Management and Marketing option, you will be prepared for a career in retail management, small business management, communications, marketing, advertising, and promotion. This option’s dual emphasis allows you to select courses in both disciplines as a foundation for leading small businesses or units of large organizations. Courses in the option include social media marketing, international management, retailing, global marketing, market research, communications, and ethics.

Learn More