Biography
Professor of Marketing
Dr. Girard has been teaching at Penn State Altoona since August 2004. She has taught consumer behavior, marketing research, principles of marketing, internet marketing, marketing strategy, entrepreneurial marketing, leadership and motivation, and social media marketing courses. Besides teaching undergraduate courses, advising students, and conducting academic research, Dr. Girard serves as a marketing research consultant to businesses.
Research Interests
Consumer-based brand equity
Logo design and testing
Consumer risk perceptions in products and retailer attributes
Consumer online shopping preferences
Structural equation modeling