Skip to main content
Penn State Altoona
Hotline Give Visit Apply
  • Academics
    • Majors
    • Academic Calendar
    • Research and Engagement
    • Eiche Library
    • Registrar
    • Academic Advising
    • Honors Program
    • Out-of-Class Learning
    • New Student Orientation
    • Academic Affairs Office
  • Admissions & Financial Aid
    • Visit Us
    • Admissions Overview
    • Information for First-Year Students
    • How to Apply
    • Accepted Students
    • Find Your Admissions Counselor
    • Chat With Admissions
    • Tuition and Financial Aid Resources
    • Financial Aid Basics
    • Tuition and Costs
  • Student Success
    • Student Success Center
    • The Help Tool
    • Tutoring
    • Student Affairs
    • Student and Civic Engagement
    • Health and Wellness
    • Diversity, Equity, Inclusion, and Belonging
    • Safety at Penn State Altoona
    • Housing
    • Career Services
  • Information For
    • Prospective Students
    • Transfer Students
    • Current Students
    • International Students
    • Faculty & Staff
    • Alumni
    • Parents & Families
Full site navigation menu

This dialog contains the full navigation menu for this site.

Penn State Altoona
Enter the terms you wish to search for.
Search type:
Hotline Give Visit Apply
  • This is Penn State Altoona
    • Welcome from the Chancellor
    • Penn State Altoona At a Glance
    • Mission, Vision, and Values
    • College Leadership
    • Our History
    • Campus Map
    • Current Weather Conditions
    • Livestream
  • Academics
    • Majors
    • Academic Calendar
    • Out-of-class Learning
    • Eiche Library
    • Registrar
    • Academic Advising
    • Honors Program
    • Campus Closures
  • Admissions
    • Visit Us
    • Information for First-Year Students
    • How to Apply
    • Accepted Students
    • Find Your Admissions Counselor
    • Chat With Admissions
    • Experience Altoona
    • Virtual Tour
  • Tuition and Financial Aid
    • Scholarships and Awards
    • Grants
    • Loans
    • Work-study
    • Financial Aid Basics
    • Tuition and Costs
    • Financial Aid Information
  • Student Success
    • Student Success Center
    • The Help Tool
    • Tutoring
    • Student Affairs
    • Student and Civic Engagement
    • Health and Wellness Center
    • Diversity, Equity, Inclusion, and Belonging
    • Safety at Penn State Altoona
    • Housing
    • Career Services
  • Research and Engagement
    • Undergraduate Research and Creative Inquiry
    • Faculty Research Resources
    • Community-Based Studies
    • Internships
    • Study Abroad/Study Away
    • Internal Grants and Awards
  • Athletics
    • Schedule
    • Facilities
    • Recreation and Club Sports
    • Staff and Coaches Directory
    • Athletic Training and Sports Physicals
    • Athletics News
    • Camps and Clinics
    • Hall of Fame

Find Information For:

  • Prospective Students
  • Transfer Students
  • Current Students
  • International Students
  • Faculty & Staff
  • Alumni
  • Parents & Families

Helpful Links

  • Campus Map
  • Academic Calendar
  • Campus Calendar
  • Student Success Center
  • The Help Tool
  • Faculty & Staff Directory
  • Offices and Divisions
  • Employment Opportunities

Connect With Us

  • facebook
  • twitter
  • instagram
  • youtube
  • flickr
  • linkedin
  1. Home
  2. Offices and Divisions
  3. Strategic Communications

Campus-Related Website Guidelines

The following guidelines reference three audiences:

  1. Mission-critical: Referring to the mission of the Commonwealth Campus Web project to “attract, impress, and engage students,” this audience comprises prospective students, current students, and their families.
  2. Internal: This audience refers to employees of the campus (faculty and staff).
  3. External: This audience refers to alumni, donors, community members, etc.

If the primary audience for a campus-related webpage is mission-critical or external, the page should reside on the campus’s primary public site (altoona.psu.edu). Pages on the campus’s primary public site benefit from the following:

  • A consistent theme, branding, and navigation throughout the site
  • Content is included in the site’s internal search engine
  • Content is more likely to be picked up by external search engines
  • Content is curated by Google Analytics, providing valuable information for advertising
  • Site design adheres to current University accessibility standards

There are occasions when pages for mission-centric and/or external audiences may need to be hosted on a different platform. These may include the following:

  • University-related sites with specific branding guidelines, such as LaunchBox sites
  • Sites for events or conferences
  • Sites utilizing a blogging feature
  • Sites used by current students that require Penn State WebAccess Authentication

Official content, especially of a curricular nature (e.g. academic calendar, program requirements for admission or completion), should not be hosted on any webpage or website outside of the campus’s primary public site or the content's authoritative home (e.g. suggested academic plans, as maintained on the Undergraduate Bulletin). This content should be linked to and not replicated locally.

In all cases, the decision of where to host the pages will be made by the campus’s primary web administrator, Jonathan O'Harrow, director of strategic communications.

If the primary audience for a campus-related webpage is internal, the campus’s primary web administrator should be consulted to determine where the page should reside and which parties are responsible for maintaining the page and its content.

If it is determined that another platform is better suited to host a page and that individuals other than the campus’s primary web administrator plan to manage the maintenance of the page, the responsibilities of these individuals include the following:

  • Ensure that content is up to date
  • Ensure that content adheres to the University brand and editorial standards.
  • Ensure that content adheres to University accessibility standards per Penn State Policy AD 54. Additional information is available on the University's Accessibility site.
  • Notify the campus’s primary web administrator of any significant changes to the page.

Penn State supports a number of services to host content on the web.

  • Sites at Penn State: Utilizing WordPress as a content management system, Sites pages can be used for all audiences, including internal and external.
  • Microsoft Sharepoint: This product is integrated with Office365, is meant for internal audiences, and is protected by Web Access.

The campus’s primary web administrator has the final say on all decisions regarding where campus-related websites are hosted. All web pages are subject to review by the web administrator before being linked to the campus's website. The web administrator reserves the right to remove a link or not link to a webpage that is not in compliance with any of the above policies.

Strategic Communications

  • Strategic Communications Tools
    • Strategic Communications Request
    • Website Addition or Update Request
    • Directory Addition or Update Request
    • For the Media
    • Downloads
  • Editorial Guide
    • Penn State and Penn State Altoona
    • Academic and Administrative Titles
    • Numbers, Dates, and Times
    • Campus Buildings
    • Telephone Numbers, Email, and Web Addresses
    • Resources
  • Facilities Rental
    • Facilities Rental Policy
    • Facilities Rate Sheet
    • Equipment Rate Sheet
    • Personnel Rate Sheet
    • Facilities Reservation Request Form
    • Expressive Activities Form
  • Website and Video Guidelines
    • Campus-Related Website Guidelines
    • Video Guidelines
  • Publications
    • Ivy Leaf: The Penn State Altoona Magazine
    • Research and Teaching at Penn State Altoona
    • Student Publications
  • Staff Directory

Strategic Communications Office Information

E103 Smith Building
3000 Ivyside Park
Altoona, PA 16601
814-949-5105

Office Directory

Strategic Communications Tools

Strategic Communications Request
Website Addition or Update Request
Directory Addition or Update Request
For the Media
Expressive Activities Form
Downloads
Editorial Guide

Feature Stories

University Main Building, Jena, Germany

Fulbright Spotlight

Train traveling around the Horseshoe Curve

Railroad City

PSU 2020 Locomotive

A New Home for "PSU 2020"

See More
Pennsylvania map showing Penn State's campuses with Penn State Altoona highlighted

Penn State Altoona

A full-service, four-year, residential campus located less than 45 miles from the research campus at University Park. Offering 21 four-year degrees and the first two years of over 275 Penn State majors.
  • facebook
  • twitter
  • instagram
  • youtube
  • flickr
  • linkedin
Give Visit Apply
  • This is Penn State Altoona
    • Welcome from the Chancellor
    • Penn State Altoona At a Glance
    • Mission, Vision, and Values
    • College Leadership
    • Our History
    • Campus Map
    • Current Weather Conditions
    • Livestream
  • Academics
    • Majors
    • Academic Calendar
    • Out-of-Class Learning
    • Eiche Library
    • Registrar
    • Academic Advising
    • Honors Program
    • Campus Closures
  • Admissions
    • Visit Us
    • Information for First-Year Students
    • How to Apply
    • Accepted Students
    • Find Your Admissions Counselor
    • Chat With Admissions
    • Experience Altoona
    • Virtual Tour
  • Tuition & Financial Aid
    • Scholarships and Awards
    • Grants
    • Loans
    • Work-study
    • Financial Aid Basics
    • Tuition and Costs
    • Financial Aid Information
  • Student Success
    • Student Success Center
    • The Help Tool
    • Tutoring
    • Student Affairs
    • Student and Civic Engagement
    • Health and Wellness Center
    • Diversity, Equity, Inclusion, and Belonging
    • Safety at Penn State Altoona
    • Housing
    • Career Services
  • Research & Engagement
    • Undergraduate Research and Creative Inquiry
    • Faculty Research Resources
    • Community-Based Studies
    • Internships
    • Study Abroad/Study Away
    • Internal Grants and Awards
  • Athletics
    • Schedule
    • Facilities
    • Recreation and Club Sports
    • Staff and Coaches Directory
    • Athletic Training and Sports Physicals
    • Athletics News
    • Camps and Clinics
    • Hall of Fame
  • Stay Connected
    • Faculty and Staff Directory
    • Offices and Divisions
    • Campus Calendar
    • PSUAlert Text Messaging Service
    • Penn State Altoona Connect
    • Penn State Student Engagement Network
Penn State University
3000 Ivyside Park, Altoona, Pennsylvania 16601 814-949-5000

Footer Legal Menu

  • Privacy
  • Non-discrimination
  • Equal Opportunity
  • Accessibility
  • Copyright
  • Directory
  • The Pennsylvania State University © 2023
  • We Are Penn State