Tulay GIrard at 2017 Summer American Marketing Association Conference
Image: Penn State

Tulay Girard presents at marketing conference

Tulay Girard, professor of marketing, recently presented one of her research papers at the 2017 Summer American Marketing Association Conference in San Francisco, California. Her co-authored paper is entitled, "Measuring Consumer-Based Brand Equity for Private-Label Brands: Cross-Country Comparisons.” The abstract of the paper has been published in the conference proceedings.