Tulay Girard presents at marketing conference

Tulay GIrard at 2017 Summer American Marketing Association Conference
Credit: Penn State

Tulay Girard, professor of marketing, recently presented one of her research papers at the 2017 Summer American Marketing Association Conference in San Francisco, California. Her co-authored paper is entitled, "Measuring Consumer-Based Brand Equity for Private-Label Brands: Cross-Country Comparisons.” The abstract of the paper has been published in the conference proceedings.